Product Marketing Specialist
Singapore Marketing Full-Time
Perx Technologies provides a fully integrated solution that combines a next-generation SaaS loyalty management system and omni-channel marketing technologies to deliver revenue-driving digital customer experiences.
The Perx Loyalty and Customer Engagement platform allows large B2C enterprises to drive meaningful digital customer experiences targeted at millions of customers. The A.I. enabled platform is trusted by the likes of UOB, HSBC, Central group, AXA, Prudential, Digi, among others in the South East Asian and European markets to drive revenue.
We’re a company that understands that product innovation comes from people innovation, and that’s why we invest in cultivating leaders and HIPOs throughout the organization. If you’re passionate about creating and contributing to a top-notch culture and talent pool, join us!
We’re looking for an experienced SaaS Product Marketer to join our in-house marketing team. This role acts as a key conduit between Marketing, Product and the Sales organization. Besides product marketing experience, this role requires strategic thinking, SaaS and martech domain knowledge as a prerequisite.
Focusing on driving demand for and adoption of a product among existing customers and prospects at the top of the funnel, the role demands an acute understanding of the product’s vision, feature set, key differentiators and our target audience. This understanding will help develop the product’s positioning, messaging and customer facing assets and tools that would enable sub-teams of sales such as customer service and customer success. It covers the launch and execution activities in addition to the marketing strategy for the product.
- Support Head of Marketing to drive product Go-to-market strategy and execution – Starting with mapping and aligning product’s roadmap with corresponding marketing initiatives.
- Define and deliver core professional services, training and support deliverables cover positioning, messaging, and content to enable sales and customer success teams.
- Work with cross-functional teams to support press & analyst briefings, demand-generation campaigns, and events.
- Work closely with Channels/Alliances team to on product evangelising, onboarding and training for specific categories of partners such as re-sellers.
- Thought leadership – Express your opinion on hot topics and trends pertaining to our space and your field of expertise through blogs, social posts and other field usable assets.
- Field enablement – Work with sales leadership, field engineering, and user marketing to create and deliver compelling enablement materials and collateral to the sales team and partners.
- Focus – Constant prioritization across several competing objectives for optimal use of time and resources
Skills And Qualifications:
- Experience in leading cross-functional teams to develop and launch enterprise software products (SaaS an added plus)
- Experience in positioning and differentiating in a crowded market
- Great communication skills, including written, verbal, and visual
- Understanding of Martech and Adtech ecosystem and applications and/or managing a data platform is a plus
- Ability to travel as required
What can you expect:
- Treat you like an adult – It’s all about a healthy work-life balance. We’ll trust you to get work done and take a break when you need it.
- Give you what you need – We’ll supply the environment and tools for success, allowing you to focus on professional growth and career development.
- Challenge you – You’ll be surrounded by people equally committed to driving their KPIs keeping in mind the over all KPIs of the organization related to culture, top-line growth and customer satisfaction.