Digital Marketing Specialist

Singapore Marketing Full-Time | Singaporeans & PR only
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About Perx:

Perx Technologies provides a fully integrated solution that combines a next-generation SaaS loyalty management system and omni-channel marketing technologies to deliver revenue-driving digital customer experiences.

The Perx Loyalty and Customer Engagement platform allows large B2C enterprises to drive meaningful digital customer experiences targeted at millions of customers. The A.I. enabled platform is trusted by the likes of UOB, HSBC, Central group, AXA, Prudential, Digi, among others in the South East Asian and European markets to drive revenue.

We’re a company that understands that product innovation comes from people innovation, and that’s why we invest in cultivating leaders and HIPOs throughout the organization. If you’re passionate about creating and contributing to a top-notch culture and talent pool, join us!

Quick Snapshot:
  • Plan and implement omnichannel B2B campaigns to drive inbound leads for sales teams both via SEM, SEO, Email, social media and Display Advertising.
  • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
  • Using A/B testing to optimize digital marketing performance
  • Understand Google Ranking algorithms & Website data points for microsites, PWAs and stand-alone customer apps and improve Google ranking.
  • Manage MarTech Platforms/Solutions (Search console, Analytics, DataStudio, Tag manager, SendInBlue, FreshWorks, Remarketing)
  • Understand Inbound Marketing and create ecosystem for Inbound user journey
  • Establish Data Integration with various Marketing/Advertisement platforms using API
  • Understand Marketing Data Automation to deliver real time performance report and assess KPIs
  • Brainstorm new creative, CRO & growth strategies
  • Work closely with front-end developer to plan & implement SEO optimization strategies understand User behavior & data points to deliver better engagement on Websites & Advertisement
  • Identify trends and insights, and optimize spend and performance based on the insights
What’s the role?
  • Ownership of all google advertisement and analytical tools for the company and for key customer accounts.
  • Work with sales and marketing on user insights on Digital marketing campaign performance and corrective steps to improve ROI.
  • Collaborate to develop a focused SEM strategy that leverages both organic and paid search channels relevant to B2B and B2C business.
  • Perform market research and competitor Ad words data in the region to bench mark against.
  • intrinsically manage dynamic Google AdWords bidding with extensive knowledge in CPC campaigns and attribution modelling.
  • Collaborate with UX/UI team, Marketing director to ensure quality score and engagement score of every landing page and campaign pages are at an all-time high.
  • Conduct thorough keyword research, analysis and selection for both SEO and PPC
  • Proactively plan the campaign calendar with the marketing team to keep the visitor engagement fresh.
  • Use existing technology platforms (HubSpot & Emarsys) to create lead workflow automation that aligns with sales processes.
  • Benchmark and define KPI’s to measure success.
  • Work with marketing content specialist to execute the right digital marketing content coherent with Google’s keyword planner and Google trend for landing pages, emails, ads, blog posts, technical papers, case studies, infographics, etc.
  • Develop systematic lead generation funnels that flow through the Lead to Opportunity to Deal pipelines on CRM.
  • Perform A/B split testing to measure techniques and optimize conversions
  • Set up conversion tracking for calls and clicks to gain full understanding of ROI and cost per acquisition
  • Manage PPC bid and budget strategy
  • Develop and analyze monthly performance metrics report
Who are we looking for?
  • Demonstrated experience in digital, affiliate, SEO, PPC, email, social media and display advertising campaigns.
  • Knowledge on API & Data Integration techniques from 3rd party platform
  • Working knowledge of WordPress & Website functionalities
  • Working knowledge of Marketing technology solutions
  • 4 – 6 years of experience in online/digital marketing that include:
  • Working knowledge of multi-geo, multi-bid advertisement platform
  • Experience in marketing automation platform like Hubspot, Marketo
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • In-depth working knowledge of Google Analytics
  • In-depth working knowledge of an email marketing provider and affiliate network (e.g., Emarsys, MailChimp, Constant Contact, Linkshare, CJ)
  • Experience in setting up and optimizing Google Adwords campaigns
  • In-depth experience in Google RLSA, Display Advertising.
  • In-depth working knowledge to setup and manage internal cloud CRM such as Pipedrive, FreshSales or Zoho CRM.
  • Ability to setup, train and manage Chatbots for lead-generation.
  • Manage website Lead-gen UX and dynamic campaign landing pages to drive demo requests and form fills. (Inbound lead-gen)
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in digital marketing and measurement
What’s on offer?
  • Collaborative environment and the opportunity to work with one of Asia’s leading players in the Martech and Fintech space.
  • Opportunity to work with > 1Bn B2C global conglomerates in the banking, large retail, insurance and telecom sectors.
  • Work with a globally hand-picked talent of 50+ employees (21 different nationalities and counting) powering some of the largest brands in the region who leverage the SaaS platform to engage with 50Mn+ consumers each day.
  • Great career development opportunities across marketing, pre-sales and customer engagement teams offered with cross developmental training.

We understand that product innovation comes from people innovation and that is why we invest in high potentials and cultivating leaders throughout the organization. If you are passionate about creating and contributing to a top-notch culture – join us. This is your opportunity to be part of an incredible story that is only getting bigger and more exciting by the day. We are passionately disrupting the traditional loyalty space and redefining what it means for brands to have meaningful relationships with their customers in the mobile first economy.

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